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ABOUT ATIFA DESHAMUKHYA

Certified Relationship & Management Coach | Senior Soft Skills Trainer | Business Communication Expert

Atifa Deshamukhya, certified relationship and management coach.
Atifa Deshamukhya
Certified Relationship & Management Coach

Atifa Deshamukhya is a Certified Relationship Coach and Certified Management Coach, trained in contemporary international coaching methodologies associated with the International Coaching Federation (ICF). She is an alumna of Symbiosis Coaching, Massachusetts, USA, and is affiliated with the Certified Coaches Alliance.

She is the founder Director of Aspiring Excellence Private Limited, a Training and Development company formed in May 2021, under the Government of India, Ministry of Corporate Affairs, based out of Gurgaon with regional office at Guwahati.

With more than two decades of experience in teaching, training and coaching, Atifa has established herself as a dynamic facilitator who combines academic depth, practical insight and powerful communication. She is also a Senior Soft Skills Trainer and holds a Training Diploma from the Indian Society of Training & Development. As a member of Toastmasters International, she has participated in and won several public-speaking competitions.

The Calling

Atifa Deshamukhya has made it her mission to work for holistic human development, accelerating personal well-being, enhancing professional growth and contributing towards the upliftment of society.

LinkedIn: View Atifa’s profile

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25 yearsin teaching, training & coaching
10,000+students & young adults trained
6 countriesIndia, Bangladesh, Nepal, Sri Lanka, Pakistan & Bhutan
4 languagesEnglish, Hindi, Bengali & Assamese
Career-Readiness Topics She Trains On7

She has trained more than 10,000 students & young adults in her long career of 25 years on:

  1. Decoding/Understanding Job Description
  2. How to Build an ATS Friendly Resume & Its Benefits
  3. How to create A Professional LinkedIn Profile, how to optimize it to increase your reach and visibility & How to search job faster according to your profile
  4. How to ACE the Interview to lower down the risk of getting rejected by 99.99%
  5. Understanding a Salary Structure, Calculating Your Salary Bracket – CTC Vs. In-Hand
  6. Salary Negotiations – How to get paid extra for the same job
  7. Team Building Exercises & Numerous Practical Learning Workshops
Qualifications & Certifications8
  • Certified Life Coach practicing under valid license of the Certified Coaches Alliance, an international body of coaches spanning 132 countries worldwide, incorporating the Code of Ethics and Core Competencies of the International Coach Federation
  • Certified Management Coach – Symbiosis Coaching, USA & The Certified Coaches Alliance (Success Conversion Coaching Program accredited by the ICF)
  • Certified Relationship Coach – Symbiosis Coaching, USA & The Certified Coaches Alliance (Success Conversion Coaching Program accredited by the ICF)
  • Alumna of Symbiosis Coaching, Massachusetts, USA
  • Post-Graduate Diploma in Training, Learning & Development from the Indian Society of Training & Development, New Delhi, affiliated with the International Federation of Training & Development Organizations (IFTDO), Geneva
  • Senior Soft Skills Trainer
  • Member, Toastmasters International – participated in and won several public-speaking competitions
  • Post-Graduate in English Language & Literature – university topper
Awards & Recognition3
  • HR Award 2023 by HR India, hosted by the New Delhi Institute of Management
  • Third Place winner at International Speech Contest, Leaders Worldwide Toastmasters Club, USA
  • Triple Crown award by Toastmasters International
Core Areas of Expertise9
  • Life Coaching
  • Executive Presence Coaching
  • Behavioural Transformation Training
  • Faculty Development Programs
  • English Language Training
  • Train the Trainer
  • Teacher Training on National Education Policy
  • Interview Training
  • Campus to Corporate
Corporate Training Programs13

Her corporate training programs are designed to strengthen essential workplace capabilities, including:

  • Motivation & Positive Mindset
  • Business Communication
  • Business Management
  • Leadership & Team Building
  • Conflict Management
  • Interpersonal Relationship Building
  • Stress Management
  • Emotional and Social Intelligence
  • Emotional and Social Resilience
  • Professional etiquette and executive presence
  • Women Empowerment
  • Train the Trainers
  • Train the trainees (HRs)
Significant Interventions8
  • Emotional Intelligence
  • Leadership
  • Communication
  • Team building
  • Work Ethics
  • Conflict Management
  • Time & Stress Management
  • Continuous Development (Kaizen)
Methodology14

Atifa Deshamukhya’s training programs are interactive and immersive. She uses:

  • Behavioural diagnostics
  • Case study
  • Fishbowl discussion
  • Group Discussion
  • Public Speaking Drills
  • Role plays
  • Scenarios
  • Humour
  • Games & Activities
  • Mock Interview
  • Placement Simulation
  • Avant-garde coaching techniques
  • Socratic Questioning
  • Measurable outcomes through Pre and post Assessments training
Impact for Institutions4
  • Improved Confidence
  • Development of Growth Mindset
  • Behaviour Enhancement
  • Stronger Campus Brand Positioning
Credentials6
  • Certified Life Coach
  • Behaviour Transformation Strategist
  • Writer in print and electronic media
  • Translator
  • Editor
  • International Award-winning Speaker
Sectors of Operation11
  • Government Departments
  • Professional Training Academies
  • Educational Institutions
  • Banking
  • Tourism
  • Aviation
  • Railways
  • Automobile
  • Health
  • Hospitality
  • Telecom
Clients15
  • Delhi Metro Rail Corporation
  • Frankfinn Institution of Aviation and Training
  • Larsen and Toubro Infotech
  • Meneta Automotive Components Pvt Ltd
  • Maxop Engineering Company Pvt Ltd
  • Jadoo Digital & Broadband Services Pvt Ltd
  • Airtel
  • Federal Bank
  • Axis Bank
  • Dr Reddy’s
  • Oil India Ltd
  • Assam Administrative Staff College
  • Central Training Institute, Directorate of Accounts and Treasuries, Assam
  • Department of Tourism, Govt of Assam
  • Department of Finance, Govt of Assam
Academic and Institutional Training6
  • Galgotias University, Noida
  • Dibrugarh University, Assam
  • Bharti Vidyapeeth College of Engineering, New Delhi
  • Indian Institute of Science and Technology, Kolkata
  • ICFAI, Dumdum, Kolkata
  • B Borooah College, Assam
More About Atifa

Atifa works extensively in the areas of relationship management, personal development and professional effectiveness. Her coaching approach covers an individual’s relationship with self, significant others and society at large. She also mentors students at business schools and coaches senior executives on management principles, leadership effectiveness and interpersonal dynamics.

Atifa is a postgraduate in English Language and Literature and a university topper. Her extensive experience as a writer for print and electronic media has further enriched her ability to communicate complex ideas with clarity, structure and impact. She brings this expertise into her business communication workshops, where participants learn to express themselves with confidence, precision and influence.

Her work is grounded in the belief that meaningful development must be holistic. She focuses on nurturing human potential across personal, professional, family and social dimensions. Whether she is addressing an individual client, a classroom of students, a corporate leadership team or a large auditorium, Atifa creates an immediate connection with her audience.

Through her engaging facilitation style, she inspires participants to become more receptive, reflective and action-oriented. Her sessions enable individuals to develop positive values, stronger relationships, improved communication and greater effectiveness in both personal and professional life.

Atifa Learning Visuals

Atifa Deshamukhya addressing participants with a microphone during a classroom training session.
Conducting a training session
Atifa Deshamukhya speaking at the podium at Guru Nanak Institute of Management & Technology, Ludhiana, at an ISTE Students’ Chapter event.
Speaking at Guru Nanak Institute of Management & Technology, Ludhiana
Atifa Deshamukhya presenting the social styles model (Relater, Socializer, Director) on screen.
Presenting the social styles model in a workshop
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